Success is largely a value judgement, an opinion – so how does it fare within a business?

Desire, hard work and perseverance are huge factors in driving towards success, but for businesses in general, it also takes a lot of skill to ensure that they continue to stay solvent, but more importantly, it takes a lot of resilience.

Benjamin Hardy said, “Success can only truly occur internally, because it is based on emotion. At the most basic level, success is your relationship with yourself”.

But how do we measure success when there are circumstances beyond our control?

In the UK we have been pushed to our limits as businesses over the last few years, with the impact of Brexit, COVID, deglobalisation and war. Business is tough at the best of times, and it is hard to ignore the impact of these issues on businesses and the success they measure themselves against.

Words like ‘pivoting’, ‘furlough’ and ‘unprecedented’ have become common place in our business lingo. Working from home, previously a huge barrier for businesses and talent, has now allowed organisations to adapt and continue to trade.

The keyword there is adapt. Entrepreneurs who continue to adapt to their surroundings, survive. It’s Darwinism at its finest – not just from a revenue and sales point of view, but adapting to digital mediums, implementing systems, investing in marketing and fine talent.

Achieving success in business is more than just results – it’s a feeling, a sense of fulfilment. Maintaining success is a longer-term strategy, one where goal posts can and should change.

How can you maintain success?

  1. Knowing that the fight never ends. You’re part of the Entrepreneur Club, which means that you are constantly battling the elements and ensuring results for your business.
  2. Being adaptable. As a business owner, you should have a sound model to begin with but as your business grows and changes, you will need ‘pivot’ and adapt and reassess your model to adjust with the times and get the most profitable results.
  3. This does not mean, that you jump from one idea to the next – consistency is equally important in business to drive results. Consistency in performance, support, systems and in showing up day after day.
  4. Don’t be afraid to invest in training, whether it is for yourself as a leader or for your team. You cannot be an expert in everything and there are some things you just cannot know until you know them.
  5. Keep your mind and body in the game. Being an entrepreneur means long hours, but if you don’t take the time to nourish your mind and body, you will burn out quickly. Keeping yourself mentally and physically fit can help with stamina and endurance – key influences in being successful as an entrepreneur.
  6. And finally, celebrate success. The satisfaction that comes from achieving our goals is crucial is motivating us to work towards the next one. Quite often entrepreneurs jump from one objective to the next. Celebrate the achievements, no matter how small, because they give you the confidence and motivation to keep going.

The ‘S’ word – what does it mean for you?